Variable Data Printing
Data driven, results oriented.
Personalization is key in today's mailbox. It's no longer enough to have a good mail piece and expect it to get through.
By examining the data you have on your existing customers, we can help you design mailings that are not only personalized for them by name, but also by interest, gender, or purchase history. Each individual would receive a postcard, letter or other mail piece that was created specifically for them using the information in your database, all printed in the same run, addressed in presorted order and ready to go to the Post Office.
For example, a clothing store that tracks their customers purchases could send postcards to everyone in their database, with each postcard featuring an offer for men's or women's clothing based on their previous purchases. By using the data you may already have about your existing customers, you can target them more specifically and bring them in more frequently, or make special offers directed to them based on previous purchases.
Targeting directly to your customer's personal tastes and patterns allows you to connect with them as never before. Connect with a member of our Customer Service Team now to find out how to get started.
